Our new book!Practical Pricing Strategies for eCommerce

Practical Pricing Strategies for eCommerce is a hands-on guide focused on ready-to-implement algorithms and techniques for increasing profits in an online store, keeping theory to an absolute minimum.

This book contains simple yet effective strategies for raising prices, clearing excess stock, testing price levels, and automating processes, enabling quick improvements in profitability and operational efficiency.

It is a must-read for anyone running an online store—whether large or small—who is looking for practical, easy-to-apply tips that can genuinely help increase online sales profits.

Buy on Amazon

What can readers learn from this book?

• What data is needed for effective pricing management

  
  

  The book explains which data is essential for building a reliable pricing strategy in e-commerce and which additional data can further improve pricing decisions.

• How to monitor pricing policy changes

  
  

  Readers learn which KPIs are worth tracking to understand whether price changes are actually improving business performance.

• How to analyze results at both store and product level

  
  

  The book covers global indicators for the entire business as well as product-level indicators that help evaluate individual pricing decisions.

• Why inventory turnover matters in e-commerce

  
  

  Readers learn how inventory turnover affects profitability, cash flow, stock efficiency, and decisions about discounts or price increases.

• How to identify real competitors

  
  

  The book explains why not every store selling the same product is a true competitor and how to choose the right competitors for price monitoring.

• How promotions affect price testing

  
  

  Readers learn how promotional campaigns can distort pricing test results and how to take them into account when analyzing sales performance.

• How to test pricing rules in practice

  
  

  The book presents the challenges of testing pricing rules and introduces practical methods for validating them.

• How to build universal pricing rules

  
  

  Readers discover how to create pricing rules that can be implemented in everyday e-commerce pricing management.

• How to raise prices safely

  
  

  The book describes strategies for increasing prices while reducing the risk of losing sales.

• What to do with products that have no sales

  
  

  Readers learn how to analyze products that do not sell and how to identify whether the issue is price, competition, product presentation, availability, or another factor.

• What to do when lowering the price does not increase sales

  
  

  The book explains why a lower price does not always generate higher demand and what else can be improved beyond price.

• How to create price positioning rules

  
  

  Readers learn how to define their price position in relation to competitors, the market, and customer expectations.

• How to use competitor sales data from marketplaces

  
  

  The book shows how marketplace data can support pricing strategies and how to interpret competitor sales signals.

• Why value is not only about price

  
  

  Readers learn that customers make purchasing decisions based not only on price, but also on perceived value, trust, convenience, offer quality, and additional benefits.

• How to use bundles in pricing strategy

  
  

  The book explains how product bundles can increase basket value, improve margins, and support the sale of complementary products.

• How price rounding and price endings influence customers

  
  

  Readers discover how price endings and rounding can affect customer perception and purchasing behavior.

• What market basket analysis is and how to use it

  
  

  The book introduces market basket analysis, showing how to identify products that are frequently bought together and how to use this knowledge in promotions, bundles, and recommendations.

• How to understand price elasticity

  
  

  Readers learn how to measure the relationship between price changes and demand, as well as the challenges of applying price elasticity in real business situations.

• How to conduct competitive analysis

  
  

  The book explains how to analyze competitors, market position, and pricing behavior in a way that supports better business decisions.

• How loyalty programs can support pricing strategy

  
  

  Readers learn about different types of loyalty programs, their benefits, and practical tips for implementation.

• How to connect pricing, data, sales, and strategy

  
  

  The book guides readers from basic data and KPIs to more advanced topics such as pricing rules, basket analysis, elasticity, bundles, and loyalty programs.