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Pricing Rules for Manufacturers: How to Profit from D2C Sales Without Losing Your Distributors
Imagine a phone call no manufacturer ever wants to receive. A buyer from your largest distribution chain calls and says: "We've seen your online store. You're selling cheaper than we buy from you at wholesale. Since you're competing with us for our own customers, we're cutting our orders starting next quarter and looking for an alternative supplier." This is not a theoretical scenario. It is the most common way manufacturers destroy their own business after launching a D2C ch
Marek Kosno
9 minut(y) czytania
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