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Pricing Rules for Manufacturers: How to Profit from D2C Sales Without Losing Your Distributors
Imagine a phone call no manufacturer ever wants to receive. A buyer from your largest distribution chain calls and says: "We've seen your online store. You're selling cheaper than we buy from you at wholesale. Since you're competing with us for our own customers, we're cutting our orders starting next quarter and looking for an alternative supplier." This is not a theoretical scenario. It is the most common way manufacturers destroy their own business after launching a D2C ch
Marek Kosno
9 minut(y) czytania


The 5 Biggest Mistakes When Choosing a Price Monitoring Tool
On paper, choosing a price monitoring tool looks like a simple purchasing decision. You compare the number of monitored stores, the update frequency, the subscription price, and the look of the dashboard. You pick a vendor, sign the contract, launch the project — and wait for margin or sales to grow. In practice, this is one of the riskiest ways to make this decision. A competitor monitoring system is not a "price collection tool." It is a data source on which your company wi
Marek Kosno
12 minut(y) czytania
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